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In this day and time, event planners are using social media
more than ever to promote their events. People tend to think that simple
planning is all that it takes to promote an event. This is so not true. It
takes strategic planning and creativity to make an event a success. How you
promote your event determines the number of attendees.
Geolocation platforms are very fundamental for event
planning. When you use a geolocation platform for your event, you have the
opportunity to engage the customer right at the beginning of the event. In the
beginning of your event you can use promotional videos that can be used to
captivate the attention of the attendees. Twitter and Facebook can be used as a
handy tool by creating giveaways or by sending your customers special tweets or
Facebook messages that can entitle them to free gifts at the event.
What about for those who could not attend the event? Would
streaming live be an option? Yes it could be. If this is a paid event, the
customer could subscribe and pay to watch the event or depending on the type of
event, it could be watched for free. The video of the event could be archived
on the company’s website as well for later viewing. Even though it is after the
fact, the company could still market their business techniques and skills that
could play a major role in promoting their next event.
Let’s not forget that even though you want to advance and
promote your social media future, the traditional way, such as email, sending
tweets, posting blogs and messages on Facebook, and word of mouth still works. Event
planning takes a lot of time and work and in order to stand up and out above
the rest, your technology and social media capabilities need to be innovative and have the potential to
display something new and creative at all time.
http://mashable.com/2010/10/04/event-planning-social-media/
http://www.businessnewsdaily.com/2029-social-media-event-planning-marketing.html
