When you are
promoting or hosting and event, it is imperative to market your event in many
different ways to make your event a success. Even though there are many ways to
promote your event that may cost money, there are ways that are free that can
have the same effect. Social media has allowed people from around the world to
promote their events with a click of a button.
There are
five social media marketing strategies that can help promote your event. The
first strategy is to tag people in your photos. If you are on Facebook or
Twitter you can tag people in your photos.
It is always good though to have a good photographer and very nice pictures
if you are going to post them. Remember, image is everything. What you present
to people will indicate your level of professionalism and class.
The second
strategy is to utilize your share button. Your website or event page should
allow people to come to your page, click on the Facebook or Twitter share
button, and share the event on their page and others. This is a great tool because it alleviates
wrong information from being posted in error. If you share a page, the actual
page will be shared as a photo or as a link.
The third
strategy is to use Twitter shout outs. With Twitter being a major platform for
social media, you can reach thousands by just giving a shout out. If you send your friends a shout out, all of
their friends can see it. Also hash-tags have become very popular as well. If someone sees your hash-tag they can review
your shout out as well. This a great tool for sharing information instantly. I
would advise that you make sure the information is accurate before sending a
shout out, because once it is out there you can’t retract the information.
The fourth
strategy is to do research. When you are hosting an event you need to know your
competition and what is going on similar to your event. Research other event
planning websites and try t network with other companies. It is amazing how
many other planners may support your event and even attend. Also, for your own
use it’s good to add those companies as friends so when you are having
something in the future you can include them in the invite that you send out on
Facebook and Twitter.
The fifth strategy is to recognize your partners. If any of
your partners are promoting or supporting your event whether it be financially or
other ways, make sure that they are representing you on their social media
sites as well.
Marketing your event takes time and patience. There will be hiccups from time to time that
may cause your social media marketing to not run as smooth as expected, but don’t
give up or push it to the side. Stay on top of it because the more you promote
and market your events, the better you will be at it. Your goal is to be seen
and to be known. Whatever steps you take in that direction is a positive move
towards your event being more successful than the prior event.
http://viktorix.com/5-top-social-media-marketing-events/
http://www.eventmanagerblog.com/social-media-strategy
